Analyses of customer satisfaction in Ryan Air (dual case study of Research Proposal

Analyses of customer satisfaction in Ryan Air (dual case study of EasyJet and Ryan Air) - Research proposal of marriage ExampleThe fact that RyanAirs annual expediencyability has failed to reach its target is a clear sign that the said airline company is experiencing a spartan problem with regards to its customer utility (Prattley, 2013).There is a lot of business advantages associated with delivering a good customer service. In general, a good customer service can lead to a higher profitability, increased in customer satisfaction and patrioticty (Baker, 2013). After examining the impact of customer satisfaction on a companys financial performance, Sun and Kim (2013) found out that it is possible for the levels of customer satisfaction to be reflected in the companys profitability (i.e. profit margin, return on assets, and return on equity).In relation to the customer service of RyanAir, Smith (2013) reported that this particular airline company scored only 2 out of 5 for its sta ffs attitude, knowledge, and ability to deal with customer-related problems. Today, RyanAir is not the only airline company that offers low-cost airfares. For this reason, there is a strongly incident wherein the loyal customers of RyanAirTo learn more on how RyanAir can further improve its customer service, a dual case study leave behind be conducted for this purpose. In line with this, factors that can significantly affect the customer satisfaction of both RyanAirs and EasyJets customers will be identified and analyzed respectively through and through the use of quantitative and qualitative research survey questionnaire.Continuous improvement in customer service is necessary in order to retain the loyal customers of RyanAir. For this reason, the proposed research study aims to determine the best way to increase the customer satisfaction of RyanAir. In relation to the main purpose of this study, the following research objectives will serve as a guide throughout the completion of the proposed research